The mail concept of Bill Moggridge's presentation is that he believes "everything is designed".When he talks about 'everything' he literally means everything. Many people commonly just associate 'design' with fashion, products, art and architecture but these people do not realise that literally everything, in all industries, in all areas, is designed. It is usually the items that we take for granted, or use a very simple interface, that we forget are actually designed. Everything that is designed is created in such a way that increases the natural relationship with humans hence making it more comfortable and intuitive to use.
Moggridge explains that in order to recognise what good design is, we first recognise bad design. He emphasises that we do not always pick up a well designed object and compliment its features, but if we were to pick up a poorly designed product, we will notice its flaws much quicker. For example the Japanese 'iMode' system had a good concept, but the fact that it took 30 minutes to actually complete the process made it into a terrible design.
Especially in such areas that involve complex technology or extensive digital systems, it is the job of designers to make the interaction between humans and this technology as simple and natural as possible. It is the good designs that do this successfully and the ones that don't tend to be ridiculed and made redundant.
Moggridge then continues on to discuss the design process. He has identified two components within this process, one being 'sophisticated prototyping' and the other being 'understanding people'. He describes his prototyping process in three phases: inspire, evolve and validate. He describes prototyping as anything from a sketch to a model, physical or software-based. Personally, I think these three phases are a very suitable way of describing the prototyping process.
He then goes on to describe the design process which is divided into ten different stages: Constraints, synthesis, framing, ideation, envisioning, uncertainty, selection, vizualisation, prototypes and evaluation. I feel that this is a comprehensive description of the design process as it acknowledges that there are many stages in the design process.
I can definitely say with confidence that Moggridge makes some extremely well planned out points. The way he has divide the prototyping and design processes up into several comprehensive categories is a technique that I find very useful when considering the processes. I feel that in order to categorise different elements of these processes, it is necessary to divide them up into different levels and stages. by doing this, the design and prototyping processes have an element of organisation and structure.
Moggridge then continues on to discuss the design process. He has identified two components within this process, one being 'sophisticated prototyping' and the other being 'understanding people'. He describes his prototyping process in three phases: inspire, evolve and validate. He describes prototyping as anything from a sketch to a model, physical or software-based. Personally, I think these three phases are a very suitable way of describing the prototyping process.
He then goes on to describe the design process which is divided into ten different stages: Constraints, synthesis, framing, ideation, envisioning, uncertainty, selection, vizualisation, prototypes and evaluation. I feel that this is a comprehensive description of the design process as it acknowledges that there are many stages in the design process.
I can definitely say with confidence that Moggridge makes some extremely well planned out points. The way he has divide the prototyping and design processes up into several comprehensive categories is a technique that I find very useful when considering the processes. I feel that in order to categorise different elements of these processes, it is necessary to divide them up into different levels and stages. by doing this, the design and prototyping processes have an element of organisation and structure.
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